Data
ATTEX outputs
This data is available to clients daily, with a 48 hour delay
(Data points availability may differ between desktop and mobile)
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Detailed impression data |
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Example of data fields that are output for all impressions |
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Column |
Detail |
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Impression ID |
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Device |
Desktop / mobile |
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Demographics data |
Age / gender / location … |
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Hostname / app |
Publisher site / app name |
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Placement ID |
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Format type |
In stream / out stream / display |
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Channel |
Social / search / native |
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Ad size |
IAB definition |
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Ad viewability |
Yes / no (per IAB def.) |
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Brand data |
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Industry data |
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Fixations on ad |
List of all individual fixations |
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Total fixation time |
ms |
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Fixation prediction data |
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|---|---|
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Predictions of individual gaze fixations, on all impressions |
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Column |
Detail |
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Impression ID |
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Predicted fixation on impression level |
True / false |
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Confidence level |
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Data used for training |
Time interval |
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Attention optimization data |
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|---|---|
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Fixation scoring on placement level |
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Column |
Detail |
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Placement ID |
ID captured on publisher |
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Ad size |
Width & height in pixels |
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Avg. fixation score |
0.00 – 1.00 |
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Fixation algo tier |
Ground truth, mapped, etc. |
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Data range for training data |
Time interval |