Power your AI with real human attention

ATTEX provides real human attention data to make AI, media, and marketing models more accurate, explainable, and effective. Ground your models in human verified signals for better planning and measurement.

Trusted by:

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Data Access & Delivery

We collect over 5 million attention impressions per quarter across a growing panel of 2,100+ users. Our open API and custom delivery options let you:

Ingest raw attention logs into your own systems
Analyze dwell time, fixations, in-view timelines
Build models on attention – not proxies

Attention Impressions Per Quarter

5000000

Panel Users

2100

Why Attention Matters

Attention is becoming the defining metric of modern media effectiveness.

For decades, marketers have optimized toward impressions, viewability, and click-through rates.

But none of these metrics answer the only question that truly matters: did a human actually see the ad?

Attention closes the gap between exposure and real outcomes.

Seeing an ad is not the same as it being visible
True attention drives recall, engagement, and conversions
As consumer behavior becomes more fragmented, trustworthy signals matter more than ever

+130%

increase in conversions for high-attention impressions

51%

lower cost per acquisition

+60%

higher ad recall across retail, automotive, and finance

(From ATTEX x WPP Media / Acceleration studies)

Still, most “attention data” relies on proxies — not real human behavior.

That’s why we built ATTEX.

Use Cases For Marketers & Agencies

Optimize media buying with predictive attention models
Post-campaign reporting (aCPM, share-of-attention, creative impact)
Benchmark your attention performance against competitors

For Model Developers & AI Teams

Train models with verified eye-tracking-based ground truth data
Improve accuracy of MML systems and human-computer interaction logic

For AdTech Platforms

Power your products with ATTEX data to add next-gen attention signals
Deliver more precise targeting, dynamic creative, and cross-platform measurement

Real Impact, Real Results

“ATTEX gave us confidence to shift budgets based on attention, not assumptions.”

– Media Director, Global CPG Brand

What Makes ATTEX Unique

Built on Tobii’s world‑leading eye‑tracking expertise.

Ground Truth, Not Guesswork

Real attention, recorded through passive eye tracking. No surveys. No assumptions.

Always-On, Always-Natural

Panelists contribute data passively during everyday device use – no artificial test setups.

Works Across the Full Ecosystem

No need for tags. Get attention data even from walled gardens, social apps, and mobile environments.

Delivered Your Way

Data is provided via API or synced to your cloud, with full timestamped event logs, demographics, dwell time, and gaze patterns.

Tobii ATTEX – The attention data exchange

Collecting ground truth data from local, passive, local and always on from panels -> the only attention data provider with ground truth data from the Nordic markets.
No dependency on tag integration enables data collection across the entire digital ecosystem including walled gardens, social and apps.
Attention Data is recorded using Tobii’s world-leading eye tracking technology.

ATTEX Data is GDPR-compliant

We ensure that every data point collected meets the highest standards of privacy and security.

Ready to turn attention into performance?

Submit your company info to get:

A free sample of attention ground truth data.

Custom ROI scenarios for your current media plan.

Optional onboarding to test ATTEX on your next campaign.

No tags, no commitments – just results.

Looking to lead in the age of attention? Let’s talk.

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