The human attention database.
Only about 30% of the ads that reach a human screen are ever looked at. The rest is bought, rendered — and never seen. ATTEX is the ground-truth dataset for what people actually look at online, with real eye-tracking at its core. A shared, auditable database that media, AI and the marketing industry build on, compare against, and trust.
The other 70% is paid for anyway.
GDPR-compliant · consented, paid panel
We move every link from a look to a sale — and we have the proof for each.
“Schibsted Attention Study 2023” — a published study on brand lift and ad fixation, built on ATTEX data.
Read the study (PDF)Independent academic supervision. The study compares fixation, dwell time and brand lift across Schibsted's desktop and mobile inventory using ATTEX's passive eye-tracking panel.
Understanding attention is key to building better advertising and consumer experiences. ATTEX Data's unique technology and Tobii's heritage in eye tracking make this a game changer for how we plan, optimize, and measure media.
Local, passive, always-on human eye-tracking panels — running quietly through people's real days.
Three interactive views on the ATTEX dataset. Numbers are illustrative. Not every view is in the public API today — but it's all in the data we're already collecting.
and the gaze between them, recorded.
One continuous record. Five connected layers.
Attention
Real gaze data — where eyes actually land
Sub-second eye-tracking. Fixations, saccades, gaze duration on every visible element.
Real gaze, on a real creative.
Built for Scandinavian winters.
520 km range · from €38,900
- Handle & Sponsored0.0s
- Headline0.0s
- Product hero0.0s
- Learn more band0.0s
- Caption & actions0.0s
With the real eye-tracking panel, every blob is millisecond-accurate gaze. Your cursor is just a stand-in — the metrics, joins and outputs are exactly the same.
A passive panel capturing the full digital day — on desktop and mobile.
Want to look at the real thing? One day of impressions, gaze and accessibility tree — yours after a 3-field form.
Not an attention insight provider. The ground-truth database the industry builds on.
One dataset, four ways in. From a full integration to a single campaign report — the numbers come from the same measured record, so they never disagree.
The whole dataset inside your stack — raw events streamed or exported with stable identifiers, updated continuously. The licence WPP Media runs on across the Nordics.
Talk to us about a licenceQuery attention, gaze and behaviour per impression — by publisher, format, device, creative and audience. Build your own products on top of it.
Request API accessAsk the database directly from Claude, ChatGPT or your own agents through a Model Context Protocol server — benchmarks, campaign results and plan scoring, with the methodology built in.
Join the early accessMeasured attention on your own campaign — attention rate and duration against benchmark, publisher by publisher, desktop and mobile, with recommendations.
See an example reportWant to see the data inside a workflow first? Two concept demos — not shipping products: Campaign Audit ↗ · Strategy Console ↗