Deep adtech, AI & database craft, serial entrepreneurship — the team that makes it happen.

Co-founder & CEO

Emelie Löfdahl

• —20 years in adtech — product development and commercial leadership.
• —MTG and Widespace, then built ATTEX from first prototype to WPP Media as anchor.
• —Named one of Resumé's ’99 women taking marketing & tech to the next level.’

Co-founder & CTO

Tom Dickson

• —A career in AI and databases — product & engineering leader, hands-on.
• —Kivra founding team, founder of Loupe — enterprise customers like MillerKnoll, Komplett Group and BCG.
• —Leads product, AI and the data platform at ATTEX.

Founding Investor

Henrik Eskilsson

• —Founded Tobii in 2001 — two decades to the world leader in eye tracking.
• —Tobii and Dynavox Group, two Nasdaq-listed companies — today founder & CEO of Vaja.
• —First cheque at the ATTEX spin-off, and doubled down since.

Building the ground-truth dataset for what people actually look at online, from Stockholm. Get in touch.