Buy the impressions that get looked at.
Two attention segments in PubMatic for Swedish display inventory, built from what the panel measured in the same placements. Open deals for every buyer from December 2026, in your DSP.
How often, or how long.
Rate when the ad has to be looked at as often as possible, time when the message needs reading. Both uplifts are measured on the panel, not predicted.
- +98%Optimised on attention rate
Higher attention rate in the top 20% of placements, against the whole inventory.
- +37%Optimised on attention time
Longer attention time when the ad is seen, in the top 20% of placements.
CPM divided by attention rate.
At the same CPM, the rate segment costs 0.51 of open inventory per impression with attention: 49% less. A deal premium eats into that, and at 98% the saving is gone.
| Premium on CPM | Cost per impression with attention | Saving |
|---|---|---|
| 0% | 0.51 | 49% |
| 10% | 0.56 | 44% |
| 20% | 0.61 | 39% |
| 50% | 0.76 | 24% |
| 98% (break-even) | 1.00 | 0% |
Open inventory = 1.00; cost = (1 + premium) / 1.98, the top 20% of placements on attention rate at its measured +98%. Assumes the segment’s attention rate holds in your campaign as it did across the panel’s inventory.
Taken in the placement, not modelled from the bid request.
The attention behind each segment is measured on panelists’ own devices in the placements themselves, and refreshed from the panel. Placements with too few panel impressions take a predicted level and are labelled so (/compare). What buying on measured attention did for the agencies that tried it is in § 07 on the homepage.
Deal IDs in your DSP, nothing to install.
- 01
Ask ATTEX or PubMatic for the deal IDs: Swedish display inventory, open to every buyer from December 2026.
- 02
Add them to your DSP as you would any deal.
- 03
Read the attention afterwards in the campaign report or through the API.
For the deal IDs, the segments' scope and a test on your next campaign, write to Emelie Löfdahl, Co-founder and CEO: emelie@attexdata.ai. She replies within one business day.
Talk to Emelie