The apps we never touch.
We measure everyday app usage — but whole categories of sensitive apps are permanently blocked from tracking, by design. We work from a blocklist: usage is measured, except for the apps and categories below, which are always off-limits.
Using these apps can reveal protected data on its own, so we never track them at all.
Healthcare, patient & records apps, mental health and therapy, period, fertility and pregnancy, medication reminders, addiction support.
Dating apps in general — and especially LGBTQ+ apps (Grindr etc.) that directly reveal sexual orientation.
Prayer, Quran / Bible, church and congregation apps.
Party, activism and union apps.
Community apps tied to ethnicity or diaspora.
DNA / ancestry gene-testing apps (23andMe-type) and biometric health apps.
Not Art. 9, but heavily regulated or exposed to harm.
Banking, payment and transfer apps, credit, insurance, and stock / crypto trading (banking secrecy, PSD2).
BankID, Freja, MitID and authenticator / password-manager apps — a security risk, not just a privacy one.
Apps aimed at children — and every app on the phone of any panelist under 13 (the Swedish consent age under GDPR Art. 8).
Pornography and casino / betting apps.
Where we can, we log only that an app was opened — never what happened inside it.
For WhatsApp, Signal, Messenger and the like we may record that the app is used — never the conversations. Signal also blocks screen-reading by design, and we respect that.
App usage may be measured, but message and note content is treated as sensitive and left out.
The blocklist above is illustrative — the live, authoritative list lives inside the ATTEX panelist app and is expanded as new sensitive apps are reviewed. Categories are always excluded, even for apps not yet named here.
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